TikTok influencers, accustomed to reaching thousands on the platform, are now lobbying against potential bans proposed by lawmakers in the U.S. Congress. The House has passed legislation requiring TikTok’s parent company, ByteDance, to sell it or face a ban, which has raised concerns among influencers about their businesses and the community’s future.
Many influencers argue that a ban would devastate their livelihoods, as TikTok serves as a crucial platform for connecting with customers and expressing themselves authentically. They emphasize the platform’s unique ability to foster connections and support among users. While some lawmakers cite national security risks, influencers assert that TikTok provides valuable opportunities for expression and community-building, which would be lost if the app were banned.